For over 17 years, we have been outfitting your most beloved assets in all the current denim trends, drool-worthy tops and amazing accessories that make you stop and have a second glance in the mirror at your fabulous self.

The brain-child of fashion and business maven Alison Barnard O’Brien, Injeanius officially opened its doors on July 7, 2005 in Boston's historic North End. With a curated assortment of denim, along with Alison’s uncanny ability to pick the most flattering pair of jeans for your body type, it was an immediate hit among locals and travelers alike. Injeanius then moved into the pop-up shops on Newbury Street, and at The Current, and is now open at it’s flagship location in Boston Seaport’s new European-inspired shopping hub, The Superette.

Alison has been named one of Inc. Magazine “30 Under 30,” and one of “Boston’s 25 Most Stylish” by The Boston Globe. She set the local fashion industry on fire when she opened Injeanius in Boston’s North End over fifteen years ago. Alison has since become the region’s authority for all things denim, guiding thousands of loyal customers and fans who continue to look to her and her Injeanius staff for style tips and the latest in jeans trends.